Together, we're a better us.

Spend five minutes in a YMCA, and you see some pretty incredible things.

Kids building confidence on teams. Adults getting healthy together. Members trying new things and cheering each other on. No wonder our research showed that people who see the Y as a community are more likely to become members—and once they do, they’re more likely to donate and volunteer.

So when the Y of Greater Indianapolis asked us to increase signups and engagement, we knew we needed to focus on togetherness. Our “For A Better Us” campaign does just that. We zeroed in on the little miracles that happen everyday because of the Y community, then showed how those small moments add up to life-changing ones. Because when everyone has a place to belong, we’re all a lot better off.